Evangelism: Mission or Education?

I've been doing some work on the church budgets recently. While forming one of the budgets I decided a good first step would be to categorize the different areas of the church's ministry. I figured this would give us a clearer understanding of where we were spending out money. I came up with five categories: 1) Worship, 2) Program, 3) Mission, 4) Operating, and 5) Other. The reason for "other" is because we are United Methodist, which means we have to place "apportionment" somewhere.



With my categories formed, I began sifting through the different line items and expenses putting everything in what I believed to be their rightful place. Utilities...that goes in operating. Children Ministry...that goes in program. And, so it continued for a while until I got to "evangelism." I paused for a moment. I was confused. I could not figure out which category "evangelism" should fall under! So, I've begun to think a little on evangelism.

While I do have some sarcastic thoughts as to "why" we evangelize, I currently have two competing views:

1) Evangelism should go in the "Mission" category- We evangelize because we want to share the good news of Jesus Christ with others so that might come to inherit salvation. It is a selfless act that we perform to serve God by serving others.

2) Evangelism should go in the "Program" category- Evangelism is a service to others, but at the core of evangelism is the spreading of message. In other words, evangelism is educational. The aim is to promote/share a message that we believe to be the truth. It is, therefore, educational and should be categorized "program."

Okay, the real issue is not where the money should come from to support evangelism. The real issue is misunderstanding why we evangelize. Are we serving others? Are we promoting our belief by educating others? Is it the both or something else?

Where does "evangelism" belong?